Agenda including research on the company and its competitors, problem definition and goal setting, as well as the development of visualization and creative concepts:
Storyboard visualizing one of the main ideas of the campaign:
UHU keeps its promise, whether it's being strong, fast, or versatile–down to the very last drop.
This emphasizes and reinforces the already established trust in the brand and its reliability:
UHU keeps its promise, whether it's being strong, fast, or versatile–down to the very last drop.
This emphasizes and reinforces the already established trust in the brand and its reliability:
Final Campaign Posters:
You can find the entire booklet here!